Riff
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Riff

Never wonder what to post for your business.

Riff learns your business, helps you decide what to post on Instagram, turns your footage into content, and helps you get it scheduled.

We’ll find a focus and build your first campaign.

Running kit arranged for a product post
Coastal trail in morning light
Running shoe photographed on coastal stone
Runner moving through yellow wildflowers
Water bottle beside a folded running shell
Running jacket photographed in the studio
Runner on a Scandinavian coastal trail
Navy running cap in soft daylight
The next Instagram post Riff creates from what it learned
Next

This idea was good.

It could be better.

Your business’s marketing strategist.

How to improve your next post.

Riff saw a
stronger opening.

62% skipped this Reel.

Riff made it better.

A stronger opening.

A problem you recognize.

A solution you can see.

Riff on my next post

Your business’s marketing strategist.

How to improve your next post.

Good idea. Riff made it better.

62% skipped this Reel. Riff saw a stronger opening.

  1. Open on the slip.
  2. Get a grip.
  3. Trail shoes built for traction.
Riff on my next post

How it works

01 / How it works

Better context. Better ideas.

You: We’ve improved the grip on our trail shoe. How do we launch it?

Riff checks your brand memory, Instagram content and analytics, and website before answering.

Brand memory: Encouraging. Down to earth. Runners, not sneaker-heads. Data pulled from your website and feedback.

Instagram insights: Your last Reel has 400 views. The visual hook starts mid-run. Retention drops below 50% in the first three seconds, with 38% still watching at 0:03. The skip rate is 62%. Illustrative data.

Website: Nora Run’s trail shoe product page highlights improved grip for loose terrain.

Riff: 62% skip rate. 38% still watching at 0:03. Let’s test a stronger visual hook: her fall first, then the grip.

You: Great, let’s make this!

AI makes your first draft.

Your footage, edited to your script.

Get a grip.Nora Run / Video editorInteractive example
The runner on the coastal trail9:160:00.1 / 0:05.6

Start with what you shot.

Your footage1 clip · 3 moments
get-a-grip.mov 0:05.6
The run0:00.1
Get a grip0:02.1
The finish0:05.6

Transcribing your clipGet a grip. Trail shoes built for traction.

0:05.6 · One continuous clipReading your clip
0:000:020:040:05.6
Top video
Main video
Voiceover
Sounds

Riff transcribes your clips, matches them to your script, and assembles the first cut.

Make it yours with automatic captions, customizable fonts, built-in sound effects, your own sound library, and picture and audio adjustments.

Generate a missing shot or turn your script into a voiceover with a previously saved clone of your voice. Review the finished cut, then give it a place on your calendar.

Schedule Your Post

Your cut. Your caption. Pick a day and you’re set.

Your calendar
The original reel’s final frame: Trail Shoes Built for Traction
Instagram / Reel

Get a grip.

On your calendar
SeptemberPick a day
Get a grip. Scheduled for Thursday.

More from your best ideas

Make one great post.
Give it a little company.

Focus on the big idea. Riff turns it into thoughtful follow-ups, each made for its format.

The main event

Your post

The running video you put your heart into.

Riff

Creates your follow-ups

A playful follow-up
The runner catching herself on the rocky trail after a stumble
How it started.

A little less slip. A lot more grip.

Slide 1 of 3: How it started.

A stumble. A comeback. A reason to swipe.

A little nudge

The Story

New post.

A little less slip.
A lot more grip.

Go on. Find your footing.

An invitation to watch the original.

A little less overhead

Your whole workflow.
One subscription.

Your writing, editing, and publishing, together.Core starts at $19/month.

Six separate subscriptions

ChatGPT PlusWriting and ideas
$20.00
CapCut ProVideo editing
$19.99
Notion PlusPlanning · 1 member
$12.00
Google One BasicDrive storage · 100 GB
$1.99
Buffer EssentialsScheduling · 1 social account
$6.00
Artlist AI StarterImages, video + voice · 16,500 credits
$19.99

Total for separate plans$79.97 /month

Save 39% with Riff

One connected workspace

$19/month or $49/month with AI generated content

Make room for your next idea.

Start with your own footage. Or create something new.

Core

Everything you need to shape what you shoot.

$19/ month

  • Brand memory and AI chat
  • Ideas, scripts, and captions
  • Voice cloning + unlimited voiceovers
  • Video editor + automatic subtitles
  • Sound effects + audio editing
  • Calendar + Instagram publishing
  • No AI image or video generation

1 brand workspace included

Create

With AI generation

Your whole workflow, with room to generate.

$49/ month

  • Everything in Core
  • AI image generation
  • AI video generation
80,000Image & video credits per month

Example usage with this plan

Up to 500 imagesGPT Image 1 mini · 1024 × 1024 · no references
orUp to 37 short videosSora 2 · 4 sec · 720p

Use your balance on either, or mix them. Other models and higher resolutions use more credits.

What can I make with my credits?

One shared balance for images and video. Example generation costs:

GPT Image 1 miniOne 1024 × 1024 image · high quality
160 credits
Sora 2One 4-second clip · 720p
2,160 credits
GPT Image 2One 1024 × 1024 image · high quality
700 credits
GPT Image 1One 1024 × 1024 image · high quality
920 credits
Sora 2 ProOne 4-second clip · 720p
6,400 credits

For example, 230 GPT Image 1 mini pictures and 20 four-second Sora 2 clips use 80,000 credits. Reference pictures add 160 credits each to an image request.

Each completed generation uses credits, including new versions. Failed generations return their credits. Unused credits expire at the end of the billing period.

1 brand workspace included

Start with Riff

Explore the workspace. No plan purchase today.

FAQ

Do I need to know what to post?

No. Start with your business website. Riff learns about your business and helps you find ideas, write scripts, and shape your next Instagram post.

Can I use my own footage?

Yes. Bring the clips you already have and use Riff to edit them, add voiceovers and subtitles, and get them ready to post. You don’t need to generate anything with AI.

Which plan is right for me?

Core brings together ideas, writing, editing, voiceovers, and scheduling for your own footage. Choose Create if you also want to generate AI images and videos.

Can I schedule posts to Instagram?

Yes. Both plans include a content calendar and Instagram publishing, so you can finish your post and choose when it goes out in the same workspace.

Your next post starts here.

Riff learns your business and helps you turn ideas into content ready to post.

We’ll find a focus and build your first campaign.

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